Project in Detail

Considering that our client, Kokokji, offers Taiwanese fried chicken, we created a logo that represents it. As the red color is most used by fast-food chains and associated with emotion, we also combined red with yellow. After decided what colors should be used, we tried to create its logo. We chose a white-colored chicken as its main icon and a hat as its additional icon. Most of the Taiwanese people like to wear their hats, showing off their cultural pride. Finally, we aimed to build the image of Kokokji as Taiwanese dish by combining the chicken and hat icon.