Project in Detail
As one of our milestones, we created the brand concept, brief, and scheme for our new potential client, SHIFT. SHIFT? Why? We believed that in a circumstance where people live in noisy world and every field of life is being digitalized—entertainment was what we needed. We offered SHIFT as a concept of switching from busy mode to enjoyable mode. SHIFT is also a one stop entertainment store and platform. So, to keep SHIFT more relevant to the digital entertainment, we created three segments; video and music app, celebrity lifestyle, and kids’ life.