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How to Integrate Your Personal Branding into Your Corporate Branding

Branding In the realm of business, branding is not just a matter of corporate identity—it’s also profoundly intertwined with the personal branding of the company’s leaders. Especially for small to medium-sized businesses, the persona of the business owner can significantly influence the perception of the corporate brand. This synergy between personal and corporate branding can… Continue reading How to Integrate Your Personal Branding into Your Corporate Branding

Pros and Cons of AI Website Builders: Insights from a Brand Consultant

Website In today’s digital age, artificial intelligence (AI) is revolutionizing how businesses build and manage their online presence. AI website builders promise to simplify the web development process, offering a faster, more cost-effective route to creating a professional online presence. As a brand consultant, it’s crucial to weigh the pros and cons of using such… Continue reading Pros and Cons of AI Website Builders: Insights from a Brand Consultant

Transform “Mom and Pop” Company Into Becoming Big Box Stores with Marketing 360

Digital Marketing In the modern business landscape, traditional “mom and pop” shops face significant challenges. As small-scale operations, they often struggle to compete with the vast resources of big box stores. However, the digital age has leveled the playing field in many ways, allowing smaller businesses to amplify their presence and reach through strategic marketing.… Continue reading Transform “Mom and Pop” Company Into Becoming Big Box Stores with Marketing 360

How Trade Policies Influence The World of Branding Identity

Branding The Indonesian Tax and Customs Agency (Bea Cukai) is under fire these days, as new policies regarding Yes, Indonesia’s customs office introduces new regulations on personal items brought from abroad, sparking mixed reactions from the public. Some disagree with the restrictions on souvenir items, while others see it as a way to control illegal… Continue reading How Trade Policies Influence The World of Branding Identity

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