Brand Identity Prism: The Key to Crafting a Brand with a Powerful Image

Branding Creating a strong and easily recognizable identity for consumers is crucial. One of the tools that can help in creating such an identity is the Brand Identity Prism. This model was designed by Jean-Noël Kapferer, a renowned branding expert, and is used to describe the various aspects that form a brand’s identity. The Brand… Continue reading Brand Identity Prism: The Key to Crafting a Brand with a Powerful Image