This Privacy Policy applies to PT Media Kita Berkarya, operating as Melon Branding Agency (“Melon Branding,” “we,” “us,” or “our”), and governs the collection and use of personal data through our website at https://melonbranding.com/ and any services we provide.
By using our website or submitting your information through our quotation form, you agree to the practices described in this Privacy Policy. If you do not agree, please refrain from using our website.
1. Who We Are
Melon Branding Agency is a professional branding and creative agency based in Jakarta, Indonesia, registered as:
2. Applicable Laws & Jurisdiction
This Privacy Policy is governed primarily by Indonesian law, specifically:
- Undang-Undang Nomor 27 Tahun 2022 tentang Pelindungan Data Pribadi (UU PDP) — Indonesia’s Personal Data Protection Law
- Government Regulation No. 71 of 2019 on Electronic Systems and Transactions (PP 71/2019)
We also strive to align our practices with internationally recognized standards, including the EU General Data Protection Regulation (GDPR), to protect the rights of any international visitors or clients who interact with our website.
3. What Personal Data We Collect
3.1 Data You Provide Directly
When you fill in our quotation or contact form, you may provide:
- Full Name
- Company Name
- Company or Personal Email Address
- Phone Number (including WhatsApp)
- Shipping or Business Address
- Type of Service Inquiry (e.g. Brand Development, Digital Marketing, Website)
3.2 Data We Collect Automatically
When you visit our website, we automatically collect:
- IP Address — your device’s internet address, used for security and analytics
- Browsing Behavior — pages visited, time spent, clicks, and navigation paths, collected via cookies and tracking technologies
- Device & Browser Information — browser type, operating system, screen resolution
- Referral Source — how you arrived at our website (e.g., Google search, social media)
4. How We Collect Your Data
We collect personal data through the following means:
- Quotation & Contact Form — when you submit an inquiry through our website form, we collect the information you enter directly.
- Cookies & Tracking Technologies — our website uses cookies and similar technologies (such as Google Tag Manager) that automatically record browsing behavior when you visit our site.
- WhatsApp Chat — if you initiate a conversation via our WhatsApp button, your phone number and message content are shared with us through WhatsApp’s platform.
5. How We Use Your Data
- To respond to your service inquiries and provide quotations — processing your contact form submission so we can follow up with relevant proposals.
- To improve our customer service — understanding your needs so we can provide better, more tailored support.
- To send marketing communications — with your consent, we may send you emails about our services, promotions, industry insights, and relevant updates. You can opt out at any time.
- To personalize your experience — using your browsing behavior to show you content most relevant to your interests on our website.
- To analyze website traffic — understanding how visitors use our site so we can improve its performance, structure, and content.
- To comply with legal obligations — retaining records as required by applicable Indonesian law.
We will only use your data for the purpose it was collected. We will not use it for unrelated purposes without informing you first.
6. Legal Basis for Processing
Under UU PDP and GDPR (where applicable), we process your personal data based on the following legal grounds:
- Consent — when you submit our form or agree to cookies, you give us explicit consent to process your data for the purposes stated.
- Contractual Necessity — to fulfill our service obligations when you engage Melon Branding for a project.
- Legitimate Interests — to analyze and improve our website and services, where this does not override your privacy rights.
- Legal Compliance — where processing is required to comply with applicable laws or regulations.
7. Cookies & Tracking Technologies
Our website uses cookies — small text files stored on your browser — to improve your experience and help us understand how visitors use our site.
Types of Cookies We Use:
- Essential Cookies — required for the website to function (e.g., session management). These cannot be disabled.
- Analytics Cookies — help us understand visitor behavior, such as most visited pages and time on site. Managed via Google Analytics.
- Marketing / Tracking Cookies — used to deliver relevant content and measure the effectiveness of our campaigns. This may include data shared with Meta (Facebook/Instagram) given our status as a Meta Business Partner.
- Functional Cookies — remember your preferences to improve your return visit experience.
You may control or disable non-essential cookies through your browser settings at any time. Note that disabling cookies may affect some features of our website.
8. Third-Party Data Sharing
We do not sell, rent, or trade your personal data to any third party for commercial gain.
We may share your data with the following trusted third-party service providers, solely to support our operations:
Google LLC (Google Analytics & Google Tag Manager)
Meta Platforms, Inc. (Facebook / Instagram)
Email Service Provider
- Purpose: Sending marketing and transactional emails
- Data Shared: Name and email address
Hosting & Infrastructure Providers
- Purpose: Website hosting and security
- Data Shared: Technical data required to serve the website
All third-party providers are contractually required to handle your data securely and only for the specified purposes. They are not permitted to use your data for their own marketing or to share it further.
9. Data Security
We take the protection of your personal data seriously and implement reasonable technical and organizational security measures, including:
- SSL/TLS Encryption — our website uses HTTPS, ensuring all data transmitted between your browser and our server is encrypted in transit.
- Access Controls — personal data is only accessible to authorized Melon Branding team members who need it to perform their role.
- Secure Hosting — our website is hosted on a managed platform with server-level security, regular backups, and malware scanning.
- Regular Software Updates — we keep our website platform and plugins up to date to minimize security vulnerabilities.
- Staff Awareness — our team is made aware of their data protection responsibilities.
No method of transmission or storage over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you become aware of any security concern, please contact us immediately at hello@melonbranding.com.
10. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law:
- Quotation form submissions: retained for up to 3 years after the last point of contact, unless a longer period is required by a client contract or applicable law.
- Marketing email lists: retained until you unsubscribe or request deletion.
- Website analytics data: retained in accordance with Google Analytics’ default retention settings (up to 26 months).
- Legal and financial records: retained for the minimum period required by Indonesian tax and business regulations (typically 5 years).
11. Your Rights as a Data Subject
Under UU PDP (and GDPR where applicable), you have the following rights regarding your personal data:
- Right to Access — you may request a copy of the personal data we hold about you.
- Right to Rectification — if your data is inaccurate or incomplete, you may ask us to correct it.
- Right to Erasure — you may request that we delete your personal data, subject to any legal retention obligations.
- Right to Restrict Processing — you may ask us to limit how we use your data in certain circumstances.
- Right to Data Portability — you may request your data in a structured, machine-readable format where technically feasible.
- Right to Object — you may object to us processing your data for marketing purposes at any time.
- Right to Withdraw Consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
- Right to Lodge a Complaint — you have the right to file a complaint with the relevant Indonesian supervisory authority (Kementerian Komunikasi dan Digital / Komdigi) if you believe your rights have been violated.
To exercise any of these rights, please contact us at hello@melonbranding.com. We will respond within 14 business days. We may need to verify your identity before processing your request.
12. Marketing Communications
You will only receive marketing emails from us if:
- You have submitted our quotation or contact form and have not opted out, or
- You have explicitly subscribed to our communications.
You may unsubscribe at any time by:
- Clicking the “Unsubscribe” link in any marketing email we send, or
- Emailing us at hello@melonbranding.com with the subject line “Unsubscribe.”
Unsubscribing from marketing emails will not affect transactional communications related to an active service engagement.
13. International Data Transfers
Some of our third-party service providers — including Google and Meta — are based outside of Indonesia and may process your data on servers in other countries. Where this occurs, we ensure appropriate safeguards are in place, such as contractual clauses or adherence to international data transfer frameworks, to protect your personal data in accordance with UU PDP requirements.
14. Children’s Privacy
Our website and services are intended for business owners, professionals, and adults aged 18 and above. We do not knowingly collect personal data from individuals under the age of 18. If you believe a minor has submitted personal data to us, please contact us at hello@melonbranding.com and we will promptly delete the information.
15. Links to External Websites
Our website may contain links to third-party websites, such as our social media pages on Instagram, LinkedIn, and YouTube. This Privacy Policy applies only to melonbranding.com. We are not responsible for the privacy practices of external websites and encourage you to review their respective privacy policies.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page, and
- Where appropriate, notify you via email or a prominent notice on our website.
Your continued use of our website after any changes constitutes your acceptance of the updated policy.
17. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
