IFRA Business Expo 2023: Strengthening Business Opportunities in Indonesia

Branding Jakarta, September 2023 – The business landscape in Indonesia continues to flourish with expanding potential. Keeping pace with this growth, IFRA is back with the country’s largest license, franchise, and partnership business exhibition titled “The 21st IFRA Business Expo 2023.” Held from August 25 to 27, 2023, in Hall 5, ICE BSD City, Tangerang,… Continue reading IFRA Business Expo 2023: Strengthening Business Opportunities in Indonesia

From Billboards to Bots:The Remarkable Journey of Integrated Marketing Communications (IMC)

Branding In the ever-changing landscape of marketing, few concepts have evolved as dramatically as Integrated Marketing Communications (IMC). From the days of billboards and print ads to the era of social media bots and AI-driven campaigns, IMC has transformed to meet the demands of a digitally connected world. This transformation of IMC has not been… Continue reading From Billboards to Bots:The Remarkable Journey of Integrated Marketing Communications (IMC)