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JAKARTA BRANDING AGENCY

Brand Development Services

As a specialized Jakarta branding agency, we help your business build a solid strategy, covering everything from Visual Identity and Brand Identity, to a complete Brand Book.

BRANDING AGENCY INDONESIA

Branding Defines Your Business Success

First impressions determine whether a potential client chooses to work with you or goes straight to a competitor. As an Indonesia branding agency, we often see great companies held back from growing simply because of these visual issues:

An Unconvincing Image

Inconsistent logos and colors make your business look unprofessional. As a result, people hesitate to do business with you.

Failing at the First Impression

Mediocre design makes you lose your competitive edge in the very first second. Potential clients will turn to your competitors before they even read your offer.

Questionable Credibility

When you want to expand your market, open new branches, or find business partners, basic visuals will make others question your professionalism.

BRAND DEVELOPMENT

Why Choose Melon Branding?

We act as your strategic partner, designing a credible and relevant visual presence to help your brand scale up.

100+ Clients

We have been trusted by more than 100 brands across various industries in Indonesia to transform their visual identities.

11+ Years

Established in 2015, our team of experts brings years of experience across multiple industries.

Exclusive Design

We do more than just create attractive designs. We build proven visual systems that increase market trust and elevate your brand reputation.

End-to-End

We handle the entire process from research and design execution to the final handover, ensuring everything is ready to use.

BRAND IDENTITY DESIGN AGENCY JAKARTA

Hasil Nyata Kami

South Barn — Collaborative Sports Hub

We helped South Barn design their logo, select their color palette and typography, and create physical mockups for their gym facility and equipment.

Kontakami — Pakai yang Praktis

We supported Kontakami’s complete rebranding process. This included developing their name, logo, brand philosophy, graphic elements, tagline, and typography, as well as applying the new identity to their corporate stationery.

Somnum Chalets — Luxury Beyond the Horizon

We crafted the logo and brand philosophy for Somnum Chalets, defining their colors and typography. We also applied this new visual identity across their cabin properties to align with their core concept.

Tiang — Elevating Space Inspiring Life

We led the rebranding of Tiang by designing a modern logo, selecting a fresh color palette and typography, and creating updated mockups for their website and stationery to reflect a stronger brand value.

Souma Movement — Path to Wellness

We helped Souma develop their primary logo, logo variations, and brand philosophy. We also established their typography and color palette, applying the new design system to their branded stationery.

EEM-MEE — Mee Asik, Rasa Epic

We assisted EEM-MEE in creating their logo, brand philosophy, and tagline. Our work included typography, graphic elements, business assets, stationery mockups, color selection, and support for their intellectual property (IPR) registration.

Souma Movement — Path to Wellness

We helped Souma develop their primary logo, logo variations, and brand philosophy. We also established their typography and color palette, applying the new design system to their branded stationery.

Kontakami — Pakai yang Praktis

We supported Kontakami’s complete rebranding process. This included developing their name, logo, brand philosophy, graphic elements, tagline, and typography, as well as applying the new identity to their corporate stationery.

Somnum Chalets — Luxury Beyond the Horizon

We crafted the logo and brand philosophy for Somnum Chalets, defining their colors and typography. We also applied this new visual identity across their cabin properties to align with their core concept.

EEM-MEE — Mee Asik, Rasa Epic

We assisted EEM-MEE in creating their logo, brand philosophy, and tagline. Our work included typography, graphic elements, business assets, stationery mockups, color selection, and support for their intellectual property (IPR) registration.

South Barn — Collaborative Sports Hub

We helped South Barn design their logo, select their color palette and typography, and create physical mockups for their gym facility and equipment.

Tiang — Elevating Space Inspiring Life

We led the rebranding of Tiang by designing a modern logo, selecting a fresh color palette and typography, and creating updated mockups for their website and stationery to reflect a stronger brand value.

Visual Identity

Essential Brand Foundation

We help you build a structured and professional business image, ready to compete in a larger market.

Ideal for:

New businesses looking for a foundational visual identity

Teams that do not require a complex branding system just yet

Companies seeking an essential visual makeover to maintain a highly professional look

Visual Identity Package:

Brand Identity

Building a Stronger Business Foundation

This package includes everything in Visual Identity, plus a clear strategy for your brand’s character. The result is a professional and trusted identity that prepares you for a broader market.

Ideal for:

Brands that are scaling up and establishing a presence across multiple channels.

Businesses in need of a stronger and more consistent visual system.

Teams with a clear brand vision that needs systematic reinforcement.

Brand Identity Package:

Brand Book

The Complete Package for Your Brand Identity

We develop your complete brand identity alongside an official guideline. This ensures that any future design execution remains accurate and consistent, whether handled internally or by external vendors.

Ideal for:

Companies in need of official guidelines for long-term reference.

Brands with multiple teams or divisions that require a single, consistent standard.

Businesses planning to expand and looking for comprehensive brand documentation.

Brand Book Package:

AN INVESTMENT IN YOUR BRAND

Brand Development Packages

Basic

Visual Identity

Rp 9.500.000

9mio

Expert

Brand Identity

Rp 15.000.000

15mio

Dedicated

Brandbook

Rp 30.000.000

30mio

Logo

Logo Desain

Do & Don’ts

Clear Area

Minimum Size

Type of Logo

Typography

Typeface

Usage Hierarchy

Weight Variations

Alphabet & Numerals

Color System

RGB & CMYK Color

Pantone Color

Color Usage

Supergraphic

Implementation

Colors

Grid & System Layout

Retionale

Composition

Modul

Key Visual System

Photography Moodboard

Personal Profile

Activity & Environment

Collateral Design

ID Card & Lanyard

Letterhead & Envelope

Business Card

Folder Map

Uniform

E-Meeting Background

Email signature

Commercial Design

Flyer & Banner

Profile Picture

Favicon

Packaging

Brand DNA

About

Tone of Voice

Brand Person

Vision, Mission, Values

Company Milestones

The People

Expertise

Behavior

Client Character

Size of Company

Business Types

Output

Digital File

Printed File

FURTHER INFORMATION

Questions About Our Brand Development Services

What is the difference between Visual Identity, Brand Identity, and a Brand Book?

In short, these three elements work together to give your business a complete presence. If we compare your brand to a person:

 

Visual Identity is the “face” and physical appearance. This includes the logo, color palette, and design elements we craft to ensure your business looks elegant and timeless.

 

Brand Identity is building the “character” behind that face. You receive all Visual Identity services, plus the development of your brand’s foundation, strategy, and core messaging to make your business more credible and trusted by clients.

 

Finally, the Brand Book is the official manual. It contains clear rules on how to apply your visual assets, making it easy for your internal team to maintain a neat and consistent brand appearance across all media.

This is the ideal time to start. Whenever you plan to scale operations, adjust your pricing, or target new markets, looking professional is a must. A refined, timeless visual identity is the easiest way to establish immediate trust with your prospects.

  1. Agreement & Contract: The initial partnership agreement.
  2. Briefing & Interview: You will complete a requirements form, followed by an in-depth interview session with our team.
  3. Initial Development: We begin the design process and present two alternative options for your logo and tagline.
  4. Approval & Finalization: You select and approve your preferred visual direction.
  5. Full Guideline Development: We fully develop the chosen concept into a comprehensive brand guideline document.
  6. Final Delivery: We hand over all final brand assets to you.

The timeline depends on the service module you choose:


 

  1. Visual Identity: 1 Month
  2. Brand Identity: 2 Months
  3. Brand Book: 3 Months

You only need to provide basic data and a general overview of your business through a Google Form we provide. (We have streamlined this form so you only need to outline the key points).

Yes, we do. We have an official partnership with Associe, a team of legal experts who will handle and register the Intellectual Property Rights (IPR) for your brand.

We provide an adjustment guarantee. If your initial application is rejected, our team will help adjust the logo design or related elements into a new, secure concept that meets IPR approval standards.

TOP JAKARTA BRANDING AGENCY

Ready to Elevate Your Brand Identity?

Share your business vision with us, and let our team craft your complete Visual Identity, Brand Identity, and Brand Book.

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