Definition of Contextual Marketing and Examples of Contextual Marketing

Discussion plan for contextual marketing implementation in the business.

Branding Contextual marketing is a strategy for adapting advertising messages or product promotions to specific contexts and conditions. The goal is to create a more personalized and relevant experience for consumers, making them more likely to pay attention to the ad and buy the product.   In this article, we will discuss the definition of… Continue reading Definition of Contextual Marketing and Examples of Contextual Marketing

What is Customer Centric Marketing?

Focus on customer satisfaction

Branding A customer centric marketing strategy is the cornerstone of Marketing 5.0, which is the latest marketing evolution. The main focus of this approach is to place the customer at the centre of all marketing strategies and activities, hence resulting in a more personalized, relevant and satisfying experience. Previously, marketing efforts were mainly concentrated on… Continue reading What is Customer Centric Marketing?

Marketing 5.0: The Future of Marketing and Technology

Multiple benefits of marketing 5.0

Branding As time goes by, it’s not only technology that has changed but also marketing, which is undoubtedly already familiar to those of you who have online or offline businesses. Because of that, now comes Marketing 5.0, which is not just a term. Running a business in the digital age is tricky. Yet, the marketing process is getting more modern… Continue reading Marketing 5.0: The Future of Marketing and Technology

How to Implement Marketing 5.0 in Your Business

Send messages through online platforms

Branding Melon certainly strives for various methods to implement Marketing 5.0 in your company as a branding agency with knowledge and experience in the marketing field. Like a table, four legs support it to stay upright and stand firm. Likewise, business, financial, HR, operational, and marketing aspects must be substantial. That’s why let Melon help… Continue reading How to Implement Marketing 5.0 in Your Business

Example of Marketing 5.0 Implementation in Business

Marketing 5.0 Illustration

Branding Planning for marketing 5.0 strategy. Source: Canva.com When we talk about example Example of Marketing 5.0 Implementation in Business, many business lines have implemented Marketing 5.0 principles in developing their business.  Artificial intelligence and data analysis, along with customer experience and personalization, assist decision-makers in a company in driving decision-making and strategy. Moreover, various… Continue reading Example of Marketing 5.0 Implementation in Business

3 Pillars of Implementing Marketing 5.0, The Right Way to Strengthen Business

Used pillar for implementing business

Branding After Marketing 4.0, comes Marketing 5.0′ might be a suitable term to describe today’s marketing strategy. With marketing knowledge becoming more dynamic, of course there will be changes in its application, one of which is the pillars of implementing Marketing 5.0 in cross-industry businesses. This new marketing approach has become popular thanks to the… Continue reading 3 Pillars of Implementing Marketing 5.0, The Right Way to Strengthen Business

Don’t Get Left Behind by The Competitors! Learn Market Expansion Now

Branding Have you ever felt left behind by your competitors? Even though your business used to be bigger, but now you are lagging behind. There are also some new competitors who unexpectedly have a bigger turnover than you. What are you going to do?  One strategy to compete with them is market expansion. As a… Continue reading Don’t Get Left Behind by The Competitors! Learn Market Expansion Now

7 Benefits of Google Search Console for Business, Say Goodbye for Sluggish Website!

Branding Have you ever wondered how to measure the performance of your website and optimize it? Well, this can be helped with Google Search Console. The benefits of Google Search Console for business are ideal for novice business people.   Before being named Google Search Console, this feature was formerly known as Google Webmaster Tools.… Continue reading 7 Benefits of Google Search Console for Business, Say Goodbye for Sluggish Website!

5 Benefits of Google Ads for Marketing, Adjust your budget!

Branding As a business develops rapidly in the digital era, entrepreneurs providing goods and services compete in marketing their brands through digital marketing, for example, using Google Ads. The benefits of Google Ads are effective in developing businesses and expanding markets. As the world’s largest search platform, Google provides innovative features for advertising businesses. With… Continue reading 5 Benefits of Google Ads for Marketing, Adjust your budget!