Mastering Premium Pricing Strategy: A Guide to Building a Luxury Brand

How luxury brands leverage perceived value to command higher prices and achieve market differentiation.

Branding The premium pricing strategy captivates many in the business and marketing world. This strategy sets a product or service’s price higher than comparable offerings to project an image of superior quality and exclusivity. Companies that offer high-quality, unique, or luxury products use this approach, making it central to their branding and positioning. Implementing this… Continue reading Mastering Premium Pricing Strategy: A Guide to Building a Luxury Brand

The Importance of Content Marketing Strategy

Discover the significance of a well-crafted content marketing strategy and how it can guide your business towards a prosperous content journey.

The Importance of Content Marketing Strategy Branding Content marketing is an essential component of any successful business today. As the digital landscape evolves, it has become increasingly important for businesses to create high-quality, engaging content that resonates with their target audience. However, creating content without a clear strategy can be like setting out on a… Continue reading The Importance of Content Marketing Strategy

How to Significantly Increase Business Sales

How to Significantly Increase Business Sales Branding Is your business stagnating in sales? In today’s digital era, Datascope says that businessmen must be able to utilize technology to increase business sales and achieve their target. One way that can be done is to apply contextual marketing. In this article, we will discuss the link between… Continue reading How to Significantly Increase Business Sales

Tips for Success in Starting a New Business

Tips for success in starting a new business; pict by canva.com

Tips for Success in Starting a New Business Branding Starting a new business always requires the right marketing strategy to achieve success. Proper marketing will ensure that the products and services offered are known and in demand by the right target market.   One popular and effective marketing strategy is contextual marketing. Therefore, this article… Continue reading Tips for Success in Starting a New Business

Tips for Developing a Long-Running Business

Tips for Developing a Long-Running Business Branding In an increasingly complex and competitive industrial era, businesses that have been running for decades must be able to adapt to the current market context in order to survive and thrive. Is your business in the category of long-running business? That means you need to read this article… Continue reading Tips for Developing a Long-Running Business

Definition of Contextual Marketing and Examples of Contextual Marketing

Discussion plan for contextual marketing implementation in the business.

Branding Contextual marketing is a strategy for adapting advertising messages or product promotions to specific contexts and conditions. The goal is to create a more personalized and relevant experience for consumers, making them more likely to pay attention to the ad and buy the product.   In this article, we will discuss the definition of… Continue reading Definition of Contextual Marketing and Examples of Contextual Marketing

What is Customer Centric Marketing?

Focus on customer satisfaction

What is Customer Centric Marketing? Branding A customer centric marketing strategy is the cornerstone of Marketing 5.0, which is the latest marketing evolution. The main focus of this approach is to place the customer at the centre of all marketing strategies and activities, hence resulting in a more personalized, relevant and satisfying experience. Previously, marketing… Continue reading What is Customer Centric Marketing?

Marketing 5.0: The Future of Marketing and Technology

Multiple benefits of marketing 5.0

Branding As time goes by, it’s not only technology that has changed but also marketing, which is undoubtedly already familiar to those of you who have online or offline businesses. Because of that, now comes Marketing 5.0, which is not just a term. Running a business in the digital age is tricky. Yet, the marketing process is getting more modern… Continue reading Marketing 5.0: The Future of Marketing and Technology

How to Implement Marketing 5.0 in Your Business

Send messages through online platforms

Branding Melon certainly strives for various methods to implement Marketing 5.0 in your company as a branding agency with knowledge and experience in the marketing field. Like a table, four legs support it to stay upright and stand firm. Likewise, business, financial, HR, operational, and marketing aspects must be substantial. That’s why let Melon help… Continue reading How to Implement Marketing 5.0 in Your Business