Melon Branding

Embrace the Night with CottonCloud

CottonCloud is a brand under the Yogya Group, originally established as an independent entity before being consolidated. The brand specializes in both women’s and children’s sleepwear. Melon Branding Agency was entrusted with crafting a comprehensive brand identity, which included the design of the logo, visual identity, typography, tagline, color palette, and mockups, ensuring a cohesive and impactful brand presence.

WEBSITE:

DATE:

2024

SERVICES:

Brand Identity

Cottoncloud Grid

#CuddleintoComfort

Melon created the tagline to embody the core values of Cotton Cloud, emphasizing the brand’s focus on comfort and warmth. It highlights how the sleepwear, such as pajamas, is designed to offer a soothing and comforting experience. Much like a gentle embrace from a loved one, it provides a sense of security, relaxation, and emotional warmth, making every moment of rest feel special.

Cottoncloud Logos

CottonCloud Brand Identity

CottonCloud offers an invitation to embrace tranquility and warmth through a thoughtfully crafted collection of sleepwear, designed to provide the comfort of a loving embrace. From cozy pajamas to soft boxers and playful accessories, the brand embodies the gentle softness of a cloud and the nurturing warmth of home. The letter C signifies the brand’s initials, while the concepts of love and connection represent the emotional comfort and togetherness that Cottoncloud seeks to instill, transforming each bedtime into a moment of genuine comfort and security.

Cottoncloud

Graphic Element Implementation

Melon expertly developed and implemented the graphic elements for CottonCloud, ensuring a cohesive and impactful brand presence across key touchpoints. This includes the design of hang tags, pop displays, woven labels and screen printing (sablon), care labels and waist tags, poster pillars, and shopping bags, all crafted to elevate the brand’s visual identity and create a seamless consumer experience.

Cottoncloud
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