With its trendy design and bright colors, Groovy Card is made for those who appreciate life. Every use not only allows purchases but also unlocks fun rewards and experiences that enrich your day.
Melon Branding Agency assisted Yogya Group in designing the branding concept for their membership card, Groovy Card. We began the process by exploring the essence of the Yogya brand and its dynamic, youthful, and enthusiastic target audience. With an innovative approach, we created a fresh and modern logo that retains the cheerful essence of the word “Groovy,” while incorporating a more minimalist and contemporary design. Bright colors and clean lines were chosen to reflect the lively spirit and relevance of Groovy Card to current trends, providing a strong and easily recognizable identity.
Our design process involved close collaboration with the Yogya Group team to ensure that the logo and branding concept not only reflect the brand’s identity but also convey the right message to the young audience seeking exclusive benefits. Melon worked from start to finish to create a concept that combines style, functionality, and simplicity, ensuring that Groovy Card becomes a symbol of modernity that aligns with the active and vibrant lifestyle of the younger generation.
Groovy Card adopts derivative colors from the Yogyakarta logo by blending shades of fally, turquoise, and xanthous, creating a fresh and modern design while maintaining a connection to the original colors of the Yogya Group logo—red, orange, green, and yellow.
Groovy Card is ready to introduce a fresh new look for the young customers of Yogya Group with a vibrant and energetic concept. Designed to meet the needs of a dynamic lifestyle, it offers a modern appearance. With Groovy Card, every transaction becomes more enjoyable, providing even more benefits for those who want to stay up-to-date with the latest trends.