Melon Branding


Logo Phylosophy


The emblem of Nusantara Permai School is an embodiment of its foundational ethos, articulating the school’s commitment to fostering unity, diversity, enthusiasm, and a joyful learning environment. Central to the logo is the letter ‘N’, an initial for Nusantara, artfully crafted to rise as a tree — a metaphor for the students who, rooted in the fertile grounds of the school, grow and flourish in their unique ways. At the heart of this tree lies a heart, symbolizing the school’s core principle of nurturing each student with love and care, ensuring that the journey of learning is imbued with affection and support. The heart-like silhouette of the overall design reaffirms the school as a sanctuary where students’ aspirations are cultivated with ardor and individual care. In its entirety, the logo stands not just as a visual identifier but as a representation of Nusantara Permai School’s enduring commitment to educational excellence and its embrace of the cultural richness that each student brings to the school community.


Color Meaning.


The palette chosen for the logo is a tapestry of meaning. Red, a color steeped in auspiciousness within Chinese culture, reflects the school’s desire for perpetual growth and prosperity. Gold represents the rich knowledge and intellectual growth fostered within the school, signifying a nurturing ground where wisdom is not only imparted but also flourishes among the students. Orange radiates warmth, cheer, and enthusiasm, while purple is deliberate in its evocation of discipline. The blue, often associated with trust and stability, rounds out the spectrum, although its specific meaning in this context remains to be Articulated.

Blue is often associated with tranquility, stability, and calmness, which are crucial in a learning environment for young children. It also represents trust and dependability, reflecting the secure and supportive space that a kindergarten should offer. The color promotes a sense of peace and serenity, making it an excellent choice for nurturing the innate curiosity of young minds in a comfortable setting.


Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and enthusiasm. For elementary students, orange represents creativity, determination, and success – all attributes that support the development of foundational skills and a love for learning. This color is vibrant and can stimulate critical thinking and confidence in young learners, making it suitable for this active and exciting phase of education.


Purple is traditionally linked to wisdom and dignity. It is a color that can stimulate the problem-solving as well as the creative side of the brain. For junior high school students, who are at a critical thinking and self-discovery stage, purple embodies the blend of the passion of red with the stability of blue, a perfect mix for inspiring reflection, creativity, and a deeper understanding of the subjects they study.


Red is a color of energy, passion, and action. It is stimulating and is often associated with strength and determination, qualities that are essential for students preparing for higher education and the workforce. For senior high school students, red symbolizes the drive and ambition needed to tackle advanced challenges and the boldness to step forward into leadership roles. It’s a powerful color for motivating students to excel in their final years before venturing into the world.

Graphic Element

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