Oyasumi Mask is a popular facial mask brand, particularly amongst women seeking a refreshing skincare solution. The brand name, ‘Oyasumi,’ translates to ‘Good Night’ in Japanese, emphasizing the product’s ideal use as a part of a nightly skincare routine. The mask is formulated to rejuvenate the skin, leaving it feeling refreshed and radiant.

At branding agency Jakarta such as Melon Branding, we play an important role in shaping brand identity, aligning it with the core characteristics of product refreshment and rejuvenation. Our advertising agency services also manage a brand presence on social media, create engaging content that appeals to the target audience, promote brand values, and emphasize the unique benefits of Oyasumi Masks. Our brand strategy has been effective in increasing brand recognition and enhancing customer engagement.