Melon Branding

Perpetual Capital Advisor

Perpetual Group is an ASX-listed, diversified financial services company with a rich history dating back to 1886. Founded by a group of businessmen, including Australia’s first Prime Minister, Sir Edmund Barton, Perpetual Group has a unique legacy of putting clients first. Today, the company spans continents, with operations in Australia, Asia, Europe, the United Kingdom, and the United States. Perpetual’s acquisition of Pendal Group has further solidified its position as a global leader in multi-boutique asset management, with approximately A$200 billion in assets under management. Committed to acting in the best interests of their clients and communities, Perpetual Group continually strives for a sustainable future, aiming to be the most trusted brand in financial services.


As a highly trusted branding agency Indonesia, Melon Branding is privileged to work with Perpetual Group in creating its brand and developing its company profile. Our goal is to create a brand identity and narrative that reflects their long history, unwavering commitment to clients, and their pivotal role in the financial services landscape. Through careful consideration and creative design, we ensure that the essence of the Perpetual Group brand is embodied in every aspect of its profile. Our advertising agency services aim to strengthen their presence and solidify their status as a trusted name in financial services.





Brand Creation and Company Profile

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