Project in detail

Speed. Secure. Safety. Those are the three main values that we want to show to audience about Rayspeed Asia through #PaketinKangenmu campaign. Without telling its values and advantages over competitors, we created engaging stories that touch the audience in order to make them feel the emotions. For those of you who miss your beloved ones abroad, Rayspeed Asia could make you both “meet” each other. We thought that the stories should be widely known through many channels, either offline or online. Such as Instagram, Facebook, Youtube, TikTok, and offline media (i.e. stickers). Through branding strategies, we expected people would appreciate their times with beloved ones, as what Rayspeed Asia does