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In an increasingly complex and competitive industrial era, businesses that have been running for decades must be able to adapt to the current market context in order to survive and thrive. Is your business in the category of long-running business? That means you need to read this article to the end.

 

One strategy for developing a business that has been running for a long time is to use contextual marketing. So, in this article, we will discuss the importance of long-standing businesses adapting to the current market context by implementing contextual marketing, especially by using Google Ads, SEO, and rebranding the company.

Why Long-Running Businesses Must Adapt to Today's Market Context

Tighter competition, changes in consumer behavior, and technological developments are some of the reasons why businesses that have been running for a long time must adapt to the current market context. Meanwhile, the increasingly fierce competition forces businesses to continue to innovate and adapt to existing market trends and developments.

 

Changes in consumer behavior are also a challenge for businesses that have been running for a long time. Today’s consumers are smarter and more critical in choosing the products or services they need. Therefore, technological developments also have a major impact on the way consumers find information and buy products or services.

What is Contextual Marketing

Contextual marketing is a marketing strategy that targets consumers with content that fits their needs at that time. In contextual marketing, the content presented must be relevant to the context that is being faced by consumers.

 

The principles of contextual marketing are relevance, personalization and timing.

  1. Relevance means that the content presented must be relevant to the needs and interests of consumers.
  2. Personalization means that the content presented must be adjusted to consumer preferences.
  3. The right time means that the content presented must be presented at the right time according to consumer needs.
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Implementation of Contextual Marketing in a Long-Running Business

Using Google Ads

Firstly, Google Ads is one of the most effective advertising platforms for implementing contextual marketing. By using Google Ads, your business needs to target the right consumers based on keywords that can be searched through certain tools.

 

On the other hand, Google Ads also allows your business to display advertisements on websites that are relevant to the products or services offered by the business. This will make it easier for your business to reach the right consumers.

Implementing SEO

Secondly, Search Engine Optimization (SEO) is a technique to increase the visibility of a business website in search engines. By implementing the right SEO techniques, your business website will get an increase in ranking on search engines.

In implementing SEO, your business must pay attention to keywords that are relevant to the products or services offered, a good website structure, and relevant and quality content. Moreover, by implementing SEO, your business will be easier for consumers to find on search engines, thereby increasing the number of visitors and potential conversions.

Rebranding

Thirdly, It is the process of changing the image of a business to make it more relevant to a growing market. Rebranding can be done by changing the logo, slogan or even the products and services offered by the business.

 

In rebranding, your business must pay attention to market trends and developing consumer behavior. Rebranding can also be done by changing marketing strategies and using social media appropriately. By rebranding, so your businesses can develop an image that is fresher and relevant to today’s consumers.

Long-Running Business Benefits When Implementing Contextual Marketing

Increase Brand Awareness

Firstly, by implementing contextual marketing, businesses can increase their brand awareness. Relevant and quality content served to consumers can help businesses to better introduce their brands. By increasing brand awareness, businesses can more easily attract consumer attention and expand their market share.

Increase the Number of Website Visitors

Secondly, by implementing the right SEO techniques and using Google Ads, businesses can increase the number of visitors to their website. After that, visitors who come from search engines can become potential prospects and have a high probability of converting. In addition, Google Ads can also show business ads on relevant websites, thereby increasing the number of visitors to business websites.

Increase Sales Conversion

Thirdly, by implementing contextual marketing, businesses can target the right consumers with relevant and quality content. This can help businesses to increase sales conversions. In addition, proper SEO techniques and relevant advertising can make prospects more interested in buying the products or services offered by the business.

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In conclusion, for those of you who work or have a business that has been running for a long time, you need to consider the importance of implementing contextual marketing. Looking for the right partner? So, trust Melon Branding Agency who have knowledge and experience in contextual marketing and branding. Contact us further via cs.melonbranding@gmail.com or visit Instagram @melonbranding!

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