Based on Hootsuite, more than 30 million companies use LinkedIn for business. LinkedIn provides marketing tools for large, medium, and small businesses ranging from B2B to B2C. These marketing tools will show you how to use LinkedIn for business and help you maximize your LinkedIn marketing strategy.
For Marketers, LinkedIn is the greatest resource for B2B. If you’re not on the platform yet or haven’t used it to its full potential, here it is; it is the right time for you to reconsider. Ultimately, the right LinkedIn marketing strategy can work wonders for your brand.
You may wonder what benefits you will get when you try marketing via LinkedIn. Therefore, here are the benefits of marketing on LinkedIn at a glance:
Reporting from Sprout Social: there is some information about LinkedIn and its relation to business development, such as:
1. LinkedIn has helped 45% of marketers with customer acquisition.
2. Compared to Facebook, LinkedIn generates leads 277% more effectively.
3. LinkedIn accounts for 80% of B2B prospects.
4. It also accounts for more than 50% of social traffic from B2B sites.
5. LinkedIn is the top choice for professionally relevant content, with 91% of executives choosing the platform.
These are only a few reasons why you should focus your efforts on LinkedIn marketing and optimizing whatever strategy you can develop.
Already understand the potential of Marketing through LinkedIn? Afterward, we’ll look at some of the best ways to increase your LinkedIn marketing efforts.
Firstly, in what may seem like the most basic of steps, it is very important for you to make your profile as attractive and complete as possible. That’s why you must add it to increase your chances of getting attention.
Second, i.e., share posts with photos and videos so their performance will be better. The same goes for marketing your LinkedIn. According to LinkedIn, posts with images receive 98% more comments than those without. And then, LinkedIn has also found that custom collages that include 3-4 images in a single post perform well for pages.
After you’ve used an image, you can also upload a PDF, PowerPoint, or SlideShare presentation to support your post. Adding a custom image to your post can give twice more comments on the post. Hence, the result significantly increases your overall reach and engagement.
Moreover, the video format is also one of the media that brings engagement on LinkedIn. Videos get five times as much engagement, which makes them an important part of your LinkedIn marketing strategy. Videos uploaded on LinkedIn will start automatically, which can be one of the attractions of anyone scrolling through their LinkedIn page.
In the end, upload content at the right time. You shouldn’t be careless. There are good times for your company to post content on LinkedIn. Posting content regularly to build an audience on LinkedIn is very important. Therefore you have to pay attention to when is the right time to post content.
LinkedIn estimates that a brand regularly posts once a month will gain followers six times faster than those who don’t. Companies that regularly post weekly will get twice the engagement. Brands that post once a day gets more traction.
Based on Hootsuite, the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST. The best day for B2B companies to upload content is Wednesday. In contrast, for B2C companies, the right days are Monday and Wednesday. Since all audiences are different, use LinkedIn Analytics to verify that this time is right for you.
Finally, if you have done all of the LinkedIn marketing tips above, don’t forget always to evaluate the results every month to find out the results you get after applying the three tips above.
If you have questions or want to consult further about optimizing LinkedIn marketing, you can contact Melon Branding by email at email@example.com. Don’t forget to visit LinkedIn Melon Branding at Melon Branding Agency.