The Evolution of Brand Storytelling in the Digital Age
June 25, 2024
Making content popular takes work. Frequently, bloggers create content that is not on target. Eventually, making the content not get the appreciation it wants. To make your content liked by many people and receive high appreciation, you must create smart content. Good content must meet several aspects. Here are seven aspects of smart content. The following are seven element of content, which can be said to be elements of smart content.
When creating content, first understand who your readers or customers are. For example, if most of the readers on your blog are teenagers, then create content that is suitable for your readers, namely “Teenagers.” In contrast, it would be inappropriate to make content about adults. The point is it’s very important to adapt content to the characteristics of readers or customers. In other words, content creation will be right on target according to who you want to target.
On the other hand, so that the content is popular and shared by many people, the purpose of creating content is to provide information to other people. Likewise, intelligent content can provide benefits, information, and also entertainment for its readers.
In essence, every content created is always under the existing theme, so there is a need for compatibility between the contents of the content and the visual appearance of the content. Thus, consistency is an important key to smart content. Finally, the suitability between content, themes, and other visual support will determine whether the content created is popular or not.
Now, this is also very important. Of course, you want the content to be viral. So, create content that people can share easily and quickly. Therefore, create content that can be shared easily and quickly. Moreover, provide share buttons that are easily visible on your content; that way, people will more easily share the content that you create to increase its popularity.
Suppose the content created is intended as promotional media. In that case, the content must, of course, follow the product or service being sold. Moreover, for example, if you want to market diet drugs, but the content instead discusses food, of course, this is different from the product you want to market and can reduce the marketing campaign’s effectiveness.
The next point is that content must influence other people to take action. Well, this needs to be considered. Make sure the content created has an educational element or contains positive content. In addition, intelligent content will be able to influence people to take good actions. Consequently, don’t let the content you create make other people behave badly and negatively impact society.
Bloggers or internet marketers create content intending to make the content popular and benefit from it. Therefore, measure the content that has been published. There are many ways to measure it by visiting traffic on websites or social media. As a result, you want each piece of content to have a high measurement result, meaning it has many readers.
Those are the seven aspects of content that must be met if you create content. Before creating content, it’s a good idea to make a plan first. With planning, the purpose of content publication will be achieved. Smart content is easier for customers to accept. The main thing that needs attention is the compatibility between content material and target customers. Don’t also force content that is made as promotional media directly. Most importantly, your content can provide interesting information for customers or readers.
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